Latest Blogs
Why we bother to be a 'best' place to work continued.
We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment.
Why we bother to be a 'best' place to work
We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).
Fran talks SEM vs SEO
Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
Unlocking the Power of Email Marketing
Email marketing remains a powerful strategy for directly reaching audiences, nurturing leads, and driving sustained business growth through personalised and engaging communication. By avoiding common pitfalls and leveraging key tactics like segmentation, automation, and clear CTAs, businesses can achieve significant engagement, conversions, and long-term success.
Choosing the Right CRM for Your Business
A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.
Data-Driven Decision Making: Analytics for Business Growth
We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.
5 Reasons Startups Shouldn't Hire A Full-Time Chief Marketing Officer
As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next…
5 Tips to Improve Your Website's Search Engine Rankings
With so much competition out there, it can be tough to get even the most beautifully designed and built websites to stand out in search engine rankings. If this is something you’re facing, don't worry, there are 5 simple yet effective steps you can take to improve your website's visibility.
A Guide to Budgets for Key Marketing Platforms
We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there!
3 x Budget-Friendly DIY Marketing Tools for Small Businesses
We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.
Leveraging Online Platforms for Growth
We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.
A Marketing Specialist's Guide to Business Growth
Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.
The Do's and Don'ts of Social Media Marketing
Social media is a super powerful tool for successful marketing, offering endless opportunities to connect and promote, but understanding the do's and don'ts is essential for navigating this dynamic landscape.
Optimising your digital channels has never been so important.
As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.
How Do You Know if Your Marketing is Working...?
We all know marketing is important... but there are lots of moving parts, lots of ways of doing things, and a lots of technical information that can be hard to refine down to simple tell you if it's working or not. Here are the top things to keep and eye on to help you know if your marketing is working.
The Power of AI for Personalised Marketing
We dive into the integration of Artificial Intelligence (AI) in marketing and how it has transformed the way businesses connect with their audience, particularly relating to personalising customer experiences. We talk data analysis, predictive analytics, various AI-driven tools, and most importantly the pro's and con's of using AI for personalised marketing.
Why Having a Virtual Marketing Team is a Game Changer for Businesses
Take a look at why a virtual marketing team can be a game changer for your business, offering cost-efficiency and easy scalability. With reduced overhead costs, environmental positives and the potential for enhanced creativity, virtual marketing teams provide a strategic advantage for businesses looking to get ahead.
The Top 6 Moments of the Barbie Movie Marketing Campaign
Barbie, she’s more than just a toy. And with a rush of nostalgia (and pink) we’ve all been reminded just how much more with the upcoming release of the Barbie movie. So, because here at Virtual Marketers we appreciate and celebrate excellent marketing, and give credit where credit is due, here are our top 6 moments from the internationally successful Barbie movie marketing campaign (6 being the age I was when I received my first Barbie, yes I was a little bit late to the party but a passionate enthusiast nonetheless).
IWD - Soft skills and how women can help fill the gap
This article got me thinking in the lead up to International Women’s Day - but it’s missing some crucial data. Who typically has the soft skills in today’s workforce? Is it the recent graduates or the end of career employees? Does age or gender typically skew someone’s ability to rate well in soft skills? Or is it completely dependent on personality and individual EQ?
IWD - Acknowledging the firsts, and those who have gone before us
This coming weekend, we celebrate International Women’s Day (IWD) #EachforEqual. A global celebration of the social, economic, cultural and political achievements of women, and an opportunity to accelerate women’s equality all over the world.
What can Virtual Marketers offer that agencies can't?
It can be hard to find one person with all the skills for a certain job. Our collective skills, knowledge and experience of the creative and media landscape (in NZ and abroad), will help you develop a sound marketing strategy to move your business forward.
The benefits of hiring a "virtual" employee
“Virtual” employment gives you the ability to hire a specialist to come into your business as a fresh set of eyes and help you with specific tasks, goals or just to keep you on track without committing to hiring a permanent employee! It’s a win, win … win.
Surviving as a business post-lockdown
Now that we’re post lock-down and doing our best to see 2020 out with some improved business results here are some key things to help you hit the ground running.
Does being a ‘virtual business’ make you sustainable?
Businesses the world over have had some enforced downtime over the past few weeks to consider the future of their business: the way they’ve traditionally operated, the potential for pivoting their business model, and whether they’ll return to the status quo as they reopen.
I'm calling BS on this ‘Working From Home Advice’ movement
I’m calling BS on the amount of advice I’m seeing in my social media feed about ‘working from home’ and how to arrange my workspace so the ‘feng shui’ is awesome and I get as much natural light as possible in order to get my creative juices flowing.
Both of my daughters got sick this week, and I was so relieved
So relieved that they could stay home and recover and I could mind them, shuffle a few meetings, charge their iPads (they’re 7 and 10 so it’s easier these days), handover anything urgent to my business partner Martina and team and essentially be there for my family.
A day in the life of a London based Virtual Marketer
Embarking on the quintessential 20-Something-Kiwi Rite Of Passage usually means booking a one-way flight to London, accepting the fact that you must now call chips “crisps” and waving goodbye to your old life.
Meet Martina
When I was a teenager I decided I wanted a job that involved wearing a suit and carrying a briefcase everyday - the obvious next step was a marketing degree.
How to ensure you hire the right marketer for your business
Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.
Returning to marketing from a break
Our Founder and Chief Client Officer, Fran, shares her experience starting her marketing career again after having her family, and how you can do this too.
Meet Fran
Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.
How our small service-based business navigated 2020
2020. From amazing highs in the form of meeting some awesome new clients and continuing to work with existing great clients, to the lows of having to say goodbye to some. 2020 has clearly represented challenges for every business. End of.
What's important in a brand to a 13 year old Kiwi
What's important in a brand to a 13 year old Kiwi
Brown Bag Series with Emma
Working from home? We've got some tips for you! Fran sat down to chat with Emma Bell-Norris, Brand and Marketing Manager for Europlan, one of New Zealand's leading suppliers of commercial furniture. They chat about how to set up a productive workspace at home and share work from home tips.
Find yourself a marketing mentor
Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
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