Marketing Explained.

20

 minutes

Marketing 101

In 2025, SMEs can thrive by embracing innovative strategies like AI-driven personalisation, interactive video marketing, social commerce, and partnerships with micro-influencers to build authentic customer connections.

10

 minutes

Marketing 101

Your website is more than just an online placeholder; it’s the face of your business or shopfront of your store. Every business owner or manager should ask themselves regularly: is our website working for us, or against us?

10

 minutes

Marketing 101

Do You Need to Spend Money to Get Your Social Media Posts Seen on Facebook (Meta) and Instagram?

10

 minutes

Marketing 101

Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth. 

10

 minutes

Grow Your Business

We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment. 

10

 minutes

Grow Your Business

We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).

5

 minutes

Marketing 101

Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.‍

10

 minutes

Marketing 101

Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers. 

5

 minutes

Marketing Careers

Marketing is exciting right? When someone asks you what you do and you say “marketing” there’s no doubt a glossy visualisation comes to mind. It’s an industry of big ideas, crunchy data, voice, brand, impact, and metrics – and there’s a really excellent career path laid out for those who choose to accept the quest. Whether you're just starting out or eyeing the top spot, we’re exploring the journey from entry-level roles to executive positions, highlighting key milestones, skills, and strategies for climbing the marketing career ladder. Let’s jump on!

5

 minutes

Marketing 101

You may not believe it, but we’ve seen the data, and email marketing remains one of the most powerful tools at the disposal of a marketer. It allows businesses to reach their audience directly (right to where they’re sitting), deliver personalised content, and build lasting relationships. However, with inboxes overflowing with promotional messages (hello mass delete every morning!) standing out requires more than just crafting a catchy subject line. Here’s a guide to email marketing best practices that will help you create impactful campaigns, engage your audience, and drive results.

5

 minutes

Grow Your Business

Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.

5

 minutes

Grow Your Business

Email marketing remains a powerful strategy for directly reaching audiences, nurturing leads, and driving sustained business growth through personalised and engaging communication. By avoiding common pitfalls and leveraging key tactics like segmentation, automation, and clear CTAs, businesses can achieve significant engagement, conversions, and long-term success.