A virtual team of health marketing experts for your organisation anywhere from 20+ hours/month.
Popular advantages:
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage permanent staff
Starting from NZD $3,000 GST for 20 hours/m
At Virtual Marketers NZ, we're dedicated to empowering health and wellbeing brands to thrive in New Zealand's vibrant marketplace. Our specialised team combines deep health and wellness industry knowledge with cutting-edge marketing strategies to elevate your brand, connect with your audience, and drive meaningful results.
Whether you're a startup health and wellness business, a fitness empire, or a healthcare provider, we tailor our approach to meet your unique needs and objectives.
Virtually every type of business within the health and wellbeing sector can benefit significantly from targeted marketing efforts and an increased online presence.
This broad and diverse field encompasses a range of services and products, each with unique audience needs and market dynamics.
Navigate the digital space with our comprehensive solutions. From SEO to ensure your services rank at the top, to targeted social media campaigns that engage and inspire your audience, we make your brand visible and relevant.
A digital marketing strategy for health and wellbeing businesses encompasses a comprehensive plan designed to reach, engage, and convert their target audience through online channels. The strategy should be tailored to the unique needs of the health and wellbeing sector, emphasising trust, expertise, and personalised care. Here are key components that such a strategy typically includes:
Key Strategy Components:
Website Optimisation: Crafting websites that are not only informative and user-friendly but also optimised for search engines to ensure they rank well. Key elements include mobile responsiveness, fast loading times, and easy navigation to enhance user experience.
Content Marketing: Creating valuable content, such as blog posts on health tips, infographics on wellness advice, and ebooks detailing services or products. This establishes the brand as a trusted source of information in the health and wellbeing domain.
Social Media Marketing: Engaging with the target audience on their preferred platforms (e.g., Instagram, Twitter) through content sharing, product promotions, and community interaction, utilising health challenges and influencer collaborations to boost brand visibility.
Email Marketing: Developing a strategy for sending out regular newsletters and personalised content to subscribers, effectively nurturing leads, retaining customers, and promoting repeat business by keeping the audience informed and engaged.
SEM and PPC Advertising: Implementing search engine and pay-per-click advertising campaigns to enhance visibility for targeted keywords, driving traffic to the website and promoting specific products or events efficiently.
Influencer Partnerships: Collaborating with influencers within the health and wellbeing sphere to extend the brand's reach. This includes authentic endorsements and sponsored content, tapping into the influencer's follower base.
Online Reputation Management: Actively monitoring and managing online reviews and feedback, positively influencing potential customers' perceptions and addressing any concerns promptly to demonstrate commitment to customer satisfaction.
Analytics and Performance Tracking: Utilising tools like Google Analytics and social media insights to measure the effectiveness of marketing efforts, guiding strategy adjustments and improvements for better targeting and engagement.
Mobile Marketing: Acknowledging the pivotal role of mobile devices by ensuring that marketing content and websites are fully optimised for mobile users, enhancing accessibility and engagement.
Developing diverse content formats that serve to educate, inspire, and motivate, tailored to resonate with health-conscious consumers.
This includes deep-dive educational articles, motivational success stories, practical instructional videos, visually appealing infographics, interactive live sessions, comprehensive guides or ebooks, engaging podcasts, and interactive tools or quizzes designed to foster a community around healthy living.
Conducting thorough market research to stay ahead of industry trends, understand consumer behaviour, and navigate the competitive landscape, ensuring that marketing strategies are both data-driven and aligned with the evolving needs of the health and wellbeing sector.
Offering expert support from the initial concept to the final execution of marketing campaigns, focusing on strategies that not only reach the target audience but also resonate on a deeper level, thereby driving meaningful engagement and conversions.
Crafting a memorable brand identity that embodies the core values and mission of health and wellness is crucial for businesses in this sector, as it ensures that all visual and messaging elements consistently reflect this essence across all marketing channels.
In an industry where trust and credibility are paramount, a strong brand becomes the deciding factor for consumers when choosing among various service providers or products.
This underscores the exceptional importance of branding in the health and wellbeing sector, highlighting its role in consumer decision-making and the establishment of trust and credibility.
Trust and Credibility: A strong brand builds trust by showcasing professionalism, expertise, and reliability, signalling to consumers that their health and wellbeing are prioritised with safe, effective solutions.
Differentiation: In a crowded market, distinctive branding sets businesses apart, highlighting unique approaches, products, or services, and making them memorable to consumers.
Emotional Connection: Beyond visual branding, connecting emotionally with audiences encourages them to improve their health and wellbeing, fostering loyalty and long-term relationships.
Market Positioning: Effective branding clearly positions a business within its target niche or segment, communicating to specific consumer groups why its offerings are their best choice.
Community Building: Strong brands create communities of like-minded individuals, promoting a sense of belonging and support, which can drive word-of-mouth marketing and enhance customer retention.
Consistency: Maintaining brand consistency across all platforms and touchpoints reinforces recognition and trust, making it easier for customers to choose and stay loyal to the brand.
Value Perception: A well-regarded brand can elevate the perceived value of its products or services, leading consumers to be willing to pay a premium for quality and reliability.
Specialised Expertise: Our focus on health and wellbeing means we understand your market's unique challenges and opportunities, ensuring our strategies are perfectly aligned with industry trends.
Innovative Solutions: Leveraging the latest in marketing technology and creativity, we craft innovative solutions that set your brand apart in the health and wellness space.
Results-Driven: We're committed to delivering tangible outcomes, utilising data-driven insights to measure success and optimise strategies for maximum impact.
Personalised Approach: Your mission is unique, and so is our approach. We collaborate closely with you to understand your goals and craft customised strategies that amplify your brand's voice and vision.
Elevate your health and wellbeing brand with New Zealand's leading marketing agency. At Virtual Marketers NZ, we're more than just marketers; we're your strategic partners in success.
Together, we can inspire healthier lives across New Zealand and beyond.
Discover the difference Virtual Marketers NZ can make for your brand. Contact us today to start your journey to success in the health and wellbeing sector.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is the team of incredible experts in the background who will be pulled in depending on your requirements. Our squads work together on a set of clients so there is always coverage at our end to deliver for you.
Now that you have met the team we develop a plan of action based on your needs and where we can have the biggest impact. These decisions will inform our month-to-month deliverables, but you can customise this as much as you need each month.
The last thing is to give our team access to all the tools and accounts we’ll need to support your marketing – whether that’s just ad management or your entire marketing function from social account to reporting. Then we’re ready to go!
Kick start each month with a check-in from your marketing manager. Here we’ll prioritise the deliverables for the month ahead.
We deliver end-of-month reports on what we achieved and all the results from your live campaigns or ads – all in one interactive dashboard.
Your marketing manager will check in with you at least once a week so you know what is going live, what needs input and what you can sign off. A WIP check-in keeps us all across the details so you can bring up urgent changes and get prompt action.
If you aren’t ready to hire or don’t have capacity to manage a marketer, Virtual Marketers is the perfect solution to fill this gap.
Start with one Virtual Marketing Manager and scale if and when needed, based on your needs and requirements.
Need specific expertise for a project? Or maybe advice on a new platform or area you’re keen to try? We’ve got you covered without needing to recruit or research.
Our pricing is always customised to suit you, but to give you an idea of what costs could look like we’ve outlined some basic packages below.
20 hours /month
Popular advantages:
One account manager and point of contact across your account
Access to an entire team of marketing specialists
Scalable specialties each month as you need them
What this includes:
Marketing planning and reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $3,000/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
40 hours /month
Popular advantages:
Your new Virtual Marketing team will have 40 hours of time to deliver awesome growth initiatives each month
One Marketing Manager as the point of contact for you and/or your team
Access to an entire team of marketing specialists with more capacity to achieve as much growth from marketing as possible each month
In-depth monthly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $5,800/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
50+ hours /month
Popular advantages:
You'll receive the equivalent output of multiple permanent marketing managers (based on prior customer feedback and experience)
A virtual CMO (experienced marketer) advising on marketing projects and available to manage your in-house team
Your Virtual Marketing team will be able to deliver on a huge amount of initiatives within a short period of days/weeks if required
Up to two Marketing Managers as the points of contact for you and/or your team if you need more than one
Access to an entire team of marketing specialists with endless capacity to achieve as much as much as possible each month
Extensive monthly and weekly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
In-house team management and development
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
POA - a volume discount applies
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, provide you with different options, at different prices, and build a custom package designed for you.
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“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”
Former Digital Mark. Specialist.
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”
Former Communications Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"
Co-Founder
"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."
Marketing Manager
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”
Brand & Marketing Manager
“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably. We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.
Brand & Marketing Manager
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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