At Virtual Marketers, we understand how vital it is for charities and non-profits to build strong, lasting relationships. Raising awareness, securing donations, and engaging supporters are all key to making a real difference.
That’s where marketing comes in – and we’re here to help.We know that for non-profits, trust and long-term community support matter far more than short-term financial gains.
Our team is experienced in tackling the unique challenges non-profits face and turning them into opportunities for their marketing. We offer affordable, customised strategies to help you grow, increase visibility, and connect with your community.
We’re proud to support several non-profit organisations across New Zealand and would love to help yours too!
We’ll create a marketing plan designed specifically for your non-profit. This involves researching your sector and understanding your audience. You should also set clear goals.
We’ll also define key performance indicators (KPIs) to measure success. Our approach ensures you reach the right people and get the best possible results across all marketing efforts.
We plan, launch, and manage digital campaigns across key platforms like Facebook, LinkedIn, Instagram, and Google (we’re a Google Partner). Whether it’s pay-per-click (PPC) advertising or organic social media marketing, we focus on delivering the best return on investment (ROI) with engaging content and clear calls to action.
Google offers non-profits up to $10,000 per month in free Google Search ads through its Ad Grants program – an incredible opportunity to boost visibility and support your mission. We help you manage your Google Ad Grants account, ensuring compliance with Google’s rules, maintaining high-quality scores, and creating effective ad campaigns that drive results.
Your website is your non-profit’s digital home. We design and maintain easy-to-navigate, SEO-optimised websites that encourage visitors to take action. From donation pages to performance tracking, we make sure your site is working hard to support your cause.
We help non-profits tell their stories through impactful content that speaks to their target audience. Whether it’s blog posts, testimonials, videos, or infographics, we create content that engages supporters and highlights your mission. By optimising your content for search engines, we also make sure more people can find you online.
Stay connected with your supporters through well-crafted email campaigns. We design, write, and manage email marketing efforts that build relationships and encourage action. As HubSpot partners, we can also integrate and manage your Customer Relationship Management (CRM) system for seamless supporter engagement.
A strong brand is key to standing out and earning trust. We develop compelling brand identities, including logos, brand guidelines, brochures, and other materials that clearly and consistently communicate your mission and values.
We track and analyse your marketing efforts, providing clear reports that show what’s working and where to improve. This ensures you’re always making informed decisions to grow your non-profit.
Social Media Platforms – Engage your audience on Facebook, Instagram, Twitter, and LinkedIn, TikTok and YouTube.
Email Marketing – Stay in touch with your supporters through personalised email campaigns.
Google Ads – Maximize free Google Ad Grants to increase visibility.
Content Marketing – Share stories, blogs, and videos that inspire action.
Public Relations – Gain exposure through media coverage and press releases.
Event Marketing – Connect with your community through events and fundraisers.
Partnerships & Collaborations – Work with businesses and other non-profits to expand your reach.
Each of these channels plays a unique role in creating a powerful, well-rounded marketing strategy that helps amplify your message and impact.
Even if you can’t afford paid support right now, there are still plenty of ways to effectively market your non-profit in-house.
Here are some budget-friendly strategies:
Emotional Video Marketing – Create impactful videos using smartphones and free editing tools to share your non-profit’s story. Video is a powerful way to inspire and engage supporters.
Social Media Marketing – Leverage free social media tools and organic engagement strategies to grow your audience.
Email Marketing – Build and maintain an email list to keep supporters informed and involved.
Partnerships & Networking – Collaborate with like-minded organisations and influencers to expand your reach.
Speaking Engagements – Share your mission at events and online forums to raise awareness and attract supporters.With some creativity and consistency, these strategies can help you build strong connections and drive meaningful action – all without a big budget.
If you’re looking for expert marketing support for your charity or non-profit, we’d love to help!
Contact us today to learn more about our services and available discounts for non-profits.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is the team of incredible experts in the background who will be pulled in depending on your requirements. Our squads work together on a set of clients so there is always coverage at our end to deliver for you.
Now that you have met the team we develop a plan of action based on your needs and where we can have the biggest impact. These decisions will inform our month-to-month deliverables, but you can customise this as much as you need each month.
The last thing is to give our team access to all the tools and accounts we’ll need to support your marketing – whether that’s just ad management or your entire marketing function from social account to reporting. Then we’re ready to go!
Kick start each month with a check-in from your marketing manager. Here we’ll prioritise the deliverables for the month ahead.
We deliver end-of-month reports on what we achieved and all the results from your live campaigns or ads – all in one interactive dashboard.
Your marketing manager will check in with you at least once a week so you know what is going live, what needs input and what you can sign off. A WIP check-in keeps us all across the details so you can bring up urgent changes and get prompt action.
Our pricing is always customised to suit you, but to give you an idea of what costs could look like we’ve outlined some basic packages below.
20 hours /month
Popular advantages:
One account manager and point of contact across your account
Access to an entire team of marketing specialists
Scalable specialties each month as you need them
What this includes:
Marketing planning and reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $3,000/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
40 hours /month
Popular advantages:
Your new Virtual Marketing team will have 40 hours of time to deliver awesome growth initiatives each month
One Marketing Manager as the point of contact for you and/or your team
Access to an entire team of marketing specialists with more capacity to achieve as much growth from marketing as possible each month
In-depth monthly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $5,800/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
50+ hours /month
Popular advantages:
You'll receive the equivalent output of multiple permanent marketing managers (based on prior customer feedback and experience)
A virtual CMO (experienced marketer) advising on marketing projects and available to manage your in-house team
Your Virtual Marketing team will be able to deliver on a huge amount of initiatives within a short period of days/weeks if required
Up to two Marketing Managers as the points of contact for you and/or your team if you need more than one
Access to an entire team of marketing specialists with endless capacity to achieve as much as much as possible each month
Extensive monthly and weekly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
In-house team management and development
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
POA - a volume discount applies
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, provide you with different options, at different prices, and build a custom package designed for you.