A virtual team of finance marketing experts for your business anywhere from 20+ hours/month.
Popular advantages:
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage permanent staff
Starting from NZD $3,000 GST for 20 hours/m
To succeed in the competitive financial services industry, you need more than a great product. You also need smart and strategic marketing to stand out in a competitive environment. That’s where we come in!
At Virtual Marketers, we specialise in helping financial services firms and FinTech companies grow by leveraging innovative marketing strategies. Whether you need support for 20 hours a month or a full-scale campaign, our team is here to deliver measurable results.Marketing financial products requires several key elements.
You need a mix of digital tools, engaging content and understanding of the regulative environment. It's also important to use new technology.
Finally, understanding your audience's needs is crucial. By focusing on these key elements, we help financial services businesses connect with customers in meaningful ways and achieve long-term growth.
We’ve successfully managed marketing strategies for several financial services and FinTech companies, equipping them with the best tools and insights for market expansion. Now, we’re ready to do the same for you!
A strong marketing strategy is the foundation of success. We craft tailored marketing plans designed to attract your ideal clients and deliver a solid return on investment. Through in-depth competitor analysis and market insights, we set clear KPIs and objectives to track your progress and ensure sustainable growth.
When marketing financial products or fin tech, several key elements make all the difference:
Mobile Optimisation – Ensure your services are accessible on mobile devices with a user-friendly, responsive design.
Social Media Engagement – Use platforms like LinkedIn, Facebook, and Instagram to target different demographics through storytelling and interactive content.
Emerging Technologies – Incorporate innovations like chatbots and blockchain to enhance customer service and security. And explore the latest Google Ads platform evolution to maximise your media spend.
High-Value Content – Simplify complex financial concepts with engaging, easy-to-understand content tailored to your audience’s needs.
Transparency – Clearly communicate fees, benefits, and processes to build trust with potential clients.
Industry Challenges – Address consumer concerns in the financial sector like trust and regulatory constraints head-on in your marketing efforts.
Personalised Marketing – Leverage data analytics to offer tailored recommendations, boosting customer satisfaction and loyalty.
Thought Leadership – Establish your brand as a finance industry authority by producing insightful content on financial trends and best practices.
We design and execute targeted advertising campaigns across key platforms such as Facebook, LinkedIn, Instagram, and Google (we’re a Google Partner). Whether it's pay-per-click (PPC) advertising or organic social media strategies, we ensure your brand reaches the right audience and maximises return on investment.
A strong online presence starts with a great website. We design and develop SEO-optimised, conversion-focused websites that not only look good and are easy to navigate but also drive results. Regular updates and performance tracking ensure your site remains at peak efficiency.
Boost your online visibility with a content strategy tailored to your business. From keyword-optimised blog posts to informative web content, we create high-value materials that attract and engage potential clients while enhancing your search engine rankings.
Stay connected with your customers through impactful email campaigns. Our expertise in email marketing and CRM automation helps streamline your communications, improve customer retention, and increase engagement. As Hubspot Partners, we offer seamless CRM integration for enhanced customer relationship management.
Your brand is your identity, and we help you make a lasting impression. Our design team develops logos, brand guidelines, brochures, and other marketing materials that align with your values and resonate with your audience.
Data is key to making informed marketing decisions. We provide detailed analytics and performance reports to track your campaigns, identify opportunities for improvement, and optimise your strategies for better results.
We know that every financial services sector business is unique, and we tailor our services to fit your specific needs. Our team brings extensive experience in financial services marketing, ensuring that our strategies align with industry regulations and ethical standards.
Whether you’re targeting businesses (B2B) or individual consumers (B2C), we craft customised solutions that drive success.We offer competitive pricing and flexible service options to suit your budget.
Our goal is to help your business grow, enhance your brand’s visibility, and generate measurable results.
Take the next step in growing your financial service or product. Let’s work together to create a marketing strategy that sets you apart.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is the team of incredible experts in the background who will be pulled in depending on your requirements. Our squads work together on a set of clients so there is always coverage at our end to deliver for you.
Now that you have met the team we develop a plan of action based on your needs and where we can have the biggest impact. These decisions will inform our month-to-month deliverables, but you can customise this as much as you need each month.
The last thing is to give our team access to all the tools and accounts we’ll need to support your marketing – whether that’s just ad management or your entire marketing function from social account to reporting. Then we’re ready to go!
Kick start each month with a check-in from your marketing manager. Here we’ll prioritise the deliverables for the month ahead.
We deliver end-of-month reports on what we achieved and all the results from your live campaigns or ads – all in one interactive dashboard.
Your marketing manager will check in with you at least once a week so you know what is going live, what needs input and what you can sign off. A WIP check-in keeps us all across the details so you can bring up urgent changes and get prompt action.
If you aren’t ready to hire or don’t have capacity to manage a marketer, Virtual Marketers is the perfect solution to fill this gap.
Start with one Virtual Marketing Manager and scale if and when needed, based on your needs and requirements.
Need specific expertise for a project? Or maybe advice on a new platform or area you’re keen to try? We’ve got you covered without needing to recruit or research.
Our pricing is always customised to suit you, but to give you an idea of what costs could look like we’ve outlined some basic packages below.
20 hours /month
Popular advantages:
One account manager and point of contact across your account
Access to an entire team of marketing specialists
Scalable specialties each month as you need them
What this includes:
Marketing planning and reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $3,000/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
40 hours /month
Popular advantages:
Your new Virtual Marketing team will have 40 hours of time to deliver awesome growth initiatives each month
One Marketing Manager as the point of contact for you and/or your team
Access to an entire team of marketing specialists with more capacity to achieve as much growth from marketing as possible each month
In-depth monthly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $5,800/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
50+ hours /month
Popular advantages:
You'll receive the equivalent output of multiple permanent marketing managers (based on prior customer feedback and experience)
A virtual CMO (experienced marketer) advising on marketing projects and available to manage your in-house team
Your Virtual Marketing team will be able to deliver on a huge amount of initiatives within a short period of days/weeks if required
Up to two Marketing Managers as the points of contact for you and/or your team if you need more than one
Access to an entire team of marketing specialists with endless capacity to achieve as much as much as possible each month
Extensive monthly and weekly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
In-house team management and development
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
POA - a volume discount applies
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, provide you with different options, at different prices, and build a custom package designed for you.
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“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”
Former Digital Mark. Specialist.
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”
Former Communications Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"
Co-Founder
"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."
Marketing Manager
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”
Brand & Marketing Manager
“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably. We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.
Brand & Marketing Manager
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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