A virtual team of sports marketing experts for your organisation anywhere from 20+ hours/month.
Popular advantages:
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage permanent staff
Starting from NZD $3,000 GST for 20 hours/m
Welcome to Virtual Marketers, where we specialise in delivering bespoke marketing solutions tailored specifically for Aotearoa New Zealand's primary industries.
We understand agriculture, forestry, fishing, and mining well. This helps us create marketing campaigns that connect with your audience and achieve results.
We recognise the distinct challenges and opportunities within the primary industries. Our team develops comprehensive marketing strategies that align with your business objectives, focusing on sustainability, innovation, and market expansion.
Leverage the power of digital marketing to reach a broader audience. We offer SEO, social media marketing, and email campaigns. These services showcase your industry's impact on the economy and environment. We engage with stakeholders on the platforms they use most.
We manage marketing campaigns from conception to completion, ensuring they are delivered on time and within budget. Our focus is on achieving measurable results, whether it's increasing awareness, driving sales, or engaging with the community.
In New Zealand's primary sector, using the right marketing channels is key. This helps connect with target audiences and stakeholders effectively.
Digital platforms, like social media campaigns, are very useful for reaching local and global audiences. They help businesses showcase their sustainability practices, technological innovations, and contributions to the economy and should be a part of any primary industry marketing strategy. We also implement Google Ads to reach local and export audiences (we’re a Google Partner)
Email marketing remains a powerful tool for direct communication, offering personalised updates, industry insights, and engagement opportunities. Industry-specific online forums and publications offer targeted visibility, establishing thought leadership, sharing best practice and regulatory updates and fostering community engagement.
Trade shows and agricultural expos offer a genuine space for networking. They help with brand visibility and allow direct engagement with consumers and industry stakeholders.
Additionally, leveraging local and national news outlets through press releases and media stories can highlight significant achievements, innovations, or contributions to the community and environment.
These channels, when strategically utilised, can significantly enhance the visibility and impact of marketing efforts within New Zealand's primary sector.
Content is king, especially when communicating the complex narratives of the primary sector. Our content creation services include blog posts, whitepapers, videos, and infographics. We aim to educate, inform, and engage your target audience.
Content that resonates with the primary industry audience should not only inform and engage but also address the specific interests, challenges, and values of the sector. Here are several types of content that are particularly effective for primary industry marketing:
1. Educational Articles and Blogs: Content that provides valuable insights into industry trends, best practices, recent research, technological advancements, and environmental initiatives. These resources help establish your brand as a thought leader and a reliable source of information.
2. Case Studies and Success Stories: Demonstrating real-world applications and successes of your products or services in the primary sector can build credibility and trust. Detailed case studies highlight the practical benefits and ROI of your offerings.
3. Technical Guides and Whitepapers: Deep-dive content that addresses complex industry challenges, innovative solutions, or regulatory changes can be invaluable. This type of content appeals to a more technical audience looking for in-depth information.
4. Videos and Webinars: Visual content, including explainer videos, interviews with industry experts, and recorded webinars, can make complex topics more accessible and engaging. They are excellent for demonstrating product uses, showcasing manufacturing processes, or discussing industry issues.
5. Infographics: Visually appealing infographics that distil complex data, trends, or processes into digestible and shareable content are highly effective. They're particularly useful for highlighting statistics about the industry's impact on the economy, environmental practices, or productivity improvements.
6. Newsletters: Regularly distributed emails that compile the latest industry news, company updates, and educational content can keep your audience engaged and informed, fostering a sense of community. We work in many CRM platforms and we're Hubspot Partners.
7. Social Media Posts: Tailored content for platforms like LinkedIn, Instagram, Twitter, and Facebook can increase engagement, share industry insights, and highlight company culture or community involvement. This is crucial for building brand awareness and connecting with both B2B and B2C audiences.
8. Testimonials and Customer Reviews: Positive feedback from clients and customers can significantly influence decision-making. Sharing ‘quotes’ and reviews is authentic and lets your clients do the talking for you to potential customers about the value of your products or services.
For the primary industry, content that underscores sustainability, innovation, and efficiency while addressing the unique challenges and opportunities of the sector can significantly enhance marketing efforts, building brand loyalty and driving business growth.
In the primary industry, a strong brand communicates reliability and trust. Our branding and design services ensure your brand visually and emotionally connects with your audience, from logo design to demonstrating your visual identity across a range of different touchpoints.
Understanding market trends, consumer behaviour, and regulatory changes is crucial in the primary industries. Our market research services provide you with actionable insights, helping you make informed decisions and stay ahead of the curve.
Industry-Specific Knowledge: Our experience in primary industries means we understand your challenges and opportunities.- Results-Driven: We are committed to delivering measurable outcomes, ensuring your marketing investment delivers real value that you can communicate to your management teams.
Comprehensive Services: From strategy development to campaign execution, we offer a full suite of services to meet your marketing needs.
Local Expertise: As a New Zealand-based agency, we have a deep understanding of the local market and regulatory environment.
Let's Grow Together
At Virtual Marketers, we are passionate about supporting New Zealand's primary industries. Our team is ready to help you navigate the complexities of marketing in this vital sector, driving growth and success for your business.
Let's build a powerful marketing strategy that propels the primary industries towards success!Contact Virtual Marketers today to discuss your needs and learn more about how we can help your business thrive. For more detailed information and to explore how Virtual Marketers can support your business's growth, book a call with Fran.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is the team of incredible experts in the background who will be pulled in depending on your requirements. Our squads work together on a set of clients so there is always coverage at our end to deliver for you.
Now that you have met the team we develop a plan of action based on your needs and where we can have the biggest impact. These decisions will inform our month-to-month deliverables, but you can customise this as much as you need each month.
The last thing is to give our team access to all the tools and accounts we’ll need to support your marketing – whether that’s just ad management or your entire marketing function from social account to reporting. Then we’re ready to go!
Kick start each month with a check-in from your marketing manager. Here we’ll prioritise the deliverables for the month ahead.
We deliver end-of-month reports on what we achieved and all the results from your live campaigns or ads – all in one interactive dashboard.
Your marketing manager will check in with you at least once a week so you know what is going live, what needs input and what you can sign off. A WIP check-in keeps us all across the details so you can bring up urgent changes and get prompt action.
If you aren’t ready to hire or don’t have capacity to manage a marketer, Virtual Marketers is the perfect solution to fill this gap.
Start with one Virtual Marketing Manager and scale if and when needed, based on your needs and requirements.
Need specific expertise for a project? Or maybe advice on a new platform or area you’re keen to try? We’ve got you covered without needing to recruit or research.
Our pricing is always customised to suit you, but to give you an idea of what costs could look like we’ve outlined some basic packages below.
20 hours /month
Popular advantages:
One account manager and point of contact across your account
Access to an entire team of marketing specialists
Scalable specialties each month as you need them
What this includes:
Marketing planning and reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $3,000/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
40 hours /month
Popular advantages:
Your new Virtual Marketing team will have 40 hours of time to deliver awesome growth initiatives each month
One Marketing Manager as the point of contact for you and/or your team
Access to an entire team of marketing specialists with more capacity to achieve as much growth from marketing as possible each month
In-depth monthly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $5,800/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
50+ hours /month
Popular advantages:
You'll receive the equivalent output of multiple permanent marketing managers (based on prior customer feedback and experience)
A virtual CMO (experienced marketer) advising on marketing projects and available to manage your in-house team
Your Virtual Marketing team will be able to deliver on a huge amount of initiatives within a short period of days/weeks if required
Up to two Marketing Managers as the points of contact for you and/or your team if you need more than one
Access to an entire team of marketing specialists with endless capacity to achieve as much as much as possible each month
Extensive monthly and weekly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
In-house team management and development
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
POA - a volume discount applies
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, provide you with different options, at different prices, and build a custom package designed for you.
Cultural considerations were paramount in this international facing brand refresh
Building a Stronger Foundation by Rebranding PermaGroup for Future Growth
A Step in the Right Direction – Boosting Round The Bays with Digital Marketing
“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”
Former Digital Mark. Specialist.
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”
Former Communications Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"
Co-Founder
"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."
Marketing Manager
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”
Brand & Marketing Manager
“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably. We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.
Brand & Marketing Manager
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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