A virtual team of marketing & comms experts for your organisation anywhere from 20+ hours/month.
Popular advantages:
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage permanent staff
Starting from NZD $3,000 GST for 20 hours/m
At Virtual Marketers, we understand the challenges and opportunities in public sector marketing. We create tailored Government communications strategies that promote transparency, enhance public engagement, and help government agencies build stronger connections with their communities.
As an approved supplier on New Zealand’s All of Government (AoG) panel, we provide marketing, advertising, design, and communication services to public sector organisations nationwide.
Our focus is on building long-term engagement and increasing awareness for initiatives that make a tangible difference to society.
Effective communication is key to a successful government initiative. We develop structured strategies that ensure clear, consistent, and impactful messaging across all channels.
A well-planned government communication strategy includes:
Clear Objectives – Defining the purpose of the campaign, whether it's to raise awareness, encourage participation, or promote a new policy.
Audience Insights – Understanding the needs and behaviours of different community groups to create relevant and engaging messaging to improve communication outcomes.
Key Messages – Crafting simple yet impactful messages that align with your organisation’s goals and values.
Multi-Channel Approach – Using a combination of digital tools, social media platforms, traditional media, and direct engagement to inform the public.
Stakeholder Collaboration – Working with community leaders, organisations, and key stakeholders to extend influence and create lasting partnerships.
Crisis Communication Planning – Developing strategies for rapid response during emergencies, ensuring clear and effective messaging when it matters most.
Accessibility & Inclusivity – Ensuring information is accessible to all, including diverse language groups and individuals with disabilities.
Monitoring & Evaluation – Tracking campaign performance through analytics, public feedback, and engagement data to refine strategies and improve effectiveness.
Our digital marketing services help public sector organisations enhance their online presence and engagement. We ensure key messages reach the right people through:
Social Media Campaigns – Creating dynamic content that encourages community participation and public engagement.
SEO & Web Optimisation – Ensuring government websites are easily found through search engines and designed for a user-friendly experience.
Digital Event Promotion – Promoting public consultations, initiatives, and virtual events to maximise attendance and participation (we’re a Google Partner).
Email & Direct Communication – Keeping community and stakeholders informed through targeted updates, newsletters, and automated email campaigns.
As governments transition to digital platforms, effective communication is crucial to ensure the public understand and utilise these services. We support digital transformation efforts by:
Promoting Digital Services – Simplifying the adoption of online government services through clear and engaging communication.
Ensuring Transparency & Accessibility – Making digital information user-friendly, accessible to all, and easy to navigate.
We help public sector organisations create compelling and informative content that simplifies complex policies and resonates with citizens.
Informative Articles & Blog Posts – Breaking down government policies into digestible, easy-to-understand content for public consumption.
Press Releases & Reports – Clearly communicating government updates, decisions, and progress to the public and media.
Social Media Content & Video Production – Developing engaging multimedia content that brings government initiatives to life.
Brand Identity & Visual Design – Crafting strong and consistent branding for government agencies, including logos, brochures, and style guides.
Measuring the impact of public sector communication efforts is crucial. Our data-driven approach helps track effectiveness and refine strategies through:
Website & Social Media Metrics – Monitoring visitor trends, engagement rates, and user interactions to optimise content and outreach.
Campaign Performance Reports – Analysing the success of marketing efforts using real-time data and actionable insights.
Public Sentiment Analysis – Gathering public feedback and monitoring trends to adjust communication strategies accordingly.
Public Sector Expertise – We have a deep understanding of government marketing requirements, regulations, and accountability standards.
Integrated Solutions – Our end-to-end approach ensures seamless communication across all marketing channels.
Data-Driven Approach – We leverage insights and analytics to measure success and continuously improve strategies.
Collaborative & Flexible – We work closely with government teams to ensure our marketing strategies align with their goals and objectives.
At Virtual Marketers, we are passionate about helping public sector organisations build trust, promote transparency, and engage meaningfully with the communities they serve. Our expertise in government marketing enables us to create impactful strategies that drive positive change across Aotearoa New Zealand.
Contact us today to explore how we can support your government communication needs!
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is the team of incredible experts in the background who will be pulled in depending on your requirements. Our squads work together on a set of clients so there is always coverage at our end to deliver for you.
Now that you have met the team we develop a plan of action based on your needs and where we can have the biggest impact. These decisions will inform our month-to-month deliverables, but you can customise this as much as you need each month.
The last thing is to give our team access to all the tools and accounts we’ll need to support your marketing – whether that’s just ad management or your entire marketing function from social account to reporting. Then we’re ready to go!
Kick start each month with a check-in from your marketing manager. Here we’ll prioritise the deliverables for the month ahead.
We deliver end-of-month reports on what we achieved and all the results from your live campaigns or ads – all in one interactive dashboard.
Your marketing manager will check in with you at least once a week so you know what is going live, what needs input and what you can sign off. A WIP check-in keeps us all across the details so you can bring up urgent changes and get prompt action.
If you aren’t ready to hire or don’t have capacity to manage a marketer, Virtual Marketers is the perfect solution to fill this gap.
Start with one Virtual Marketing Manager and scale if and when needed, based on your needs and requirements.
Need specific expertise for a project? Or maybe advice on a new platform or area you’re keen to try? We’ve got you covered without needing to recruit or research.
Our pricing is always customised to suit you, but to give you an idea of what costs could look like we’ve outlined some basic packages below.
20 hours /month
Popular advantages:
One account manager and point of contact across your account
Access to an entire team of marketing specialists
Scalable specialties each month as you need them
What this includes:
Marketing planning and reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $3,000/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
40 hours /month
Popular advantages:
Your new Virtual Marketing team will have 40 hours of time to deliver awesome growth initiatives each month
One Marketing Manager as the point of contact for you and/or your team
Access to an entire team of marketing specialists with more capacity to achieve as much growth from marketing as possible each month
In-depth monthly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
Starting from
NZD $5,800/month +GST
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
50+ hours /month
Popular advantages:
You'll receive the equivalent output of multiple permanent marketing managers (based on prior customer feedback and experience)
A virtual CMO (experienced marketer) advising on marketing projects and available to manage your in-house team
Your Virtual Marketing team will be able to deliver on a huge amount of initiatives within a short period of days/weeks if required
Up to two Marketing Managers as the points of contact for you and/or your team if you need more than one
Access to an entire team of marketing specialists with endless capacity to achieve as much as much as possible each month
Extensive monthly and weekly reporting and recommendations on marketing activities
The ability to increase or decrease your hours with a months notice should you need to
What this includes:
In-house team management and development
Weekly marketing updates, and monthly reporting
Social media management
Website updating for a Wordpress or Webflow website
Content planning and writing
Graphic design services
Advertising campaign development, creation, management and ongoing optimisation
Client calls, reporting and updates
Most other marketing services that can be done remotely - the list is endless!
POA - a volume discount applies
+ $750 onboarding fee*
*There is no onboarding fee for this service when a client has purchased a marketing strategy prior.
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, provide you with different options, at different prices, and build a custom package designed for you.
Cultural considerations were paramount in this international facing brand refresh
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A Step in the Right Direction – Boosting Round The Bays with Digital Marketing
“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”
Former Digital Mark. Specialist.
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”
Former Communications Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"
Co-Founder
"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."
Marketing Manager
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”
Brand & Marketing Manager
“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably. We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.
Brand & Marketing Manager
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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