Latest Blogs
Is Your Website Performance Hurting Your Business?
Your website is more than just an online placeholder; it’s the face of your business or shopfront of your store. Every business owner or manager should ask themselves regularly: is our website working for us, or against us?
Why Professional Services firms should outsource marketing
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
Guide: Growing Your Business Through Google Ads
Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.
Fran talks SEM vs SEO
Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
The Marketing Funnel
Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.
Content Marketing Metrics to Track Success
Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.
The Top 5 Market Segmentation Strategies
We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.
5 Reasons Startups Shouldn't Hire A Full-Time Chief Marketing Officer
As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next…
Virtual Marketers' Monthly Mashup: September 2023
From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.
Virtual Marketer's Monthly Mashup: January 2024
This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.
A Marketing Specialist's Guide to Business Growth
Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.
Optimising your digital channels has never been so important.
As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.
How to choose the right website provider
In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.
Marketing During Tough Times: What to Prioritise
When the economy takes a downturn, no matter how big or small, marketing is often one of the first areas to face budget cuts. However, reducing marketing activities may not be the best strategy... so what should you be doing?
The Power of AI for Personalised Marketing
We dive into the integration of Artificial Intelligence (AI) in marketing and how it has transformed the way businesses connect with their audience, particularly relating to personalising customer experiences. We talk data analysis, predictive analytics, various AI-driven tools, and most importantly the pro's and con's of using AI for personalised marketing.
Why Having a Virtual Marketing Team is a Game Changer for Businesses
Take a look at why a virtual marketing team can be a game changer for your business, offering cost-efficiency and easy scalability. With reduced overhead costs, environmental positives and the potential for enhanced creativity, virtual marketing teams provide a strategic advantage for businesses looking to get ahead.
Target Audience: How to Define and Reach Your Ideal Customers
It all starts with the customer. By getting to know your target audience, and their quirks, interests, and habits, you can create marketing magic that speaks their language and builds strong, lasting relationships, driving your business success.
Top Tips For Your 2024 Marketing Strategy
Planning your 2024 marketing strategy? Here are our top tips: set clear goals, analyse your competition, understand your audience, pick the right channels, craft compelling messages, harness data, focus on quality content, embrace social responsibility, keep up with tech trends, and be adaptable.
Breaking Down the ins and outs of B2B Marketing
Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.
What is a Landing Page and Why are They Important?
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
Getting the Marketing Fundamentals Right
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
The Top 6 Moments of the Barbie Movie Marketing Campaign
Barbie, she’s more than just a toy. And with a rush of nostalgia (and pink) we’ve all been reminded just how much more with the upcoming release of the Barbie movie. So, because here at Virtual Marketers we appreciate and celebrate excellent marketing, and give credit where credit is due, here are our top 6 moments from the internationally successful Barbie movie marketing campaign (6 being the age I was when I received my first Barbie, yes I was a little bit late to the party but a passionate enthusiast nonetheless).
What can Virtual Marketers offer that agencies can't?
It can be hard to find one person with all the skills for a certain job. Our collective skills, knowledge and experience of the creative and media landscape (in NZ and abroad), will help you develop a sound marketing strategy to move your business forward.
The benefits of hiring a "virtual" employee
“Virtual” employment gives you the ability to hire a specialist to come into your business as a fresh set of eyes and help you with specific tasks, goals or just to keep you on track without committing to hiring a permanent employee! It’s a win, win … win.
SEO - Search Engine Optimisation - How It Works
Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.
SEM - what Search Engine Marketing is and how it works
Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.
How to ensure you hire the right marketer for your business
Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.
Do you really need a new website?
Often you don't need a NEW website, you might just need your website updated, optimised or changed to a new template within the platform you're using like Wordpress, Squarespace or Shopify.
CRO - how it works
Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.
User Experience - why a good UX is key
User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.
How our small service-based business navigated 2020
2020. From amazing highs in the form of meeting some awesome new clients and continuing to work with existing great clients, to the lows of having to say goodbye to some. 2020 has clearly represented challenges for every business. End of.
What's important in a brand to a 13 year old Kiwi
What's important in a brand to a 13 year old Kiwi
How Conversion Rate Optimisation works
Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.
Brown Bag Series with Rahul
In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.
What is Affiliate Marketing in Digital Marketing? Everything to know
It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?
What is an influencer?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
How to use Instagram Stories to market your business
Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.
Is it better to invest in SEO or in running ads on Google?
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
How do I estimate a startup marketing budget?
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.
Find yourself a marketing mentor
Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
3 Keys to Startup Marketing Success
There's a lot to think about when it comes to starting a new business. So we've broken down the three key marketing elements to help your startup achieve success.
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Click on a topic below to explore blogs, insights, tips and free templates that can help you achieve more with your marketing efforts.
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