Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
It’s a tough time out there for job hunters, and it can feel challenging to know how to stand out in the crowd. So how about creating a marketing portfolio to showcase your work? Not sure what this is or how to do it? Never fear, we’ve broken it down for you into some tidy steps.
Here is a guide to the best marketing manager interview questions to ask a potential employee. It explains why these questions are important and gives sample answers to help you evaluate candidates.
A brand strategy is a clear, long-term plan for how your business is seen, trusted, and remembered. It defines your purpose and personality, then ensures these are consistently reflected across every touchpoint. In this guide, we’ll explain how to build a brand strategy in 4 simple steps, with real examples you can learn from.
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