For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth.
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
It can be hard to find one person with all the skills for a certain job. Our collective skills, knowledge and experience of the creative and media landscape (in NZ and abroad), will help you develop a sound marketing strategy to move your business forward.
User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.
Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.
In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.
Click on a topic below to explore blogs, insights, tips and free templates that can help you achieve more with your marketing efforts.