Latest Blogs
Can organic social media still get results?
Do You Need to Spend Money to Get Your Social Media Posts Seen on Facebook (Meta) and Instagram?
Content Marketing Metrics to Track Success
Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.
Content is King – So How Do We Master It?
Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.
5 Tips to Improve Your Website's Search Engine Rankings
With so much competition out there, it can be tough to get even the most beautifully designed and built websites to stand out in search engine rankings. If this is something you’re facing, don't worry, there are 5 simple yet effective steps you can take to improve your website's visibility.
A Guide to Creating Great Social Media Content
We all use it, most of us daily, many of us hourly… but what makes great social media content? We’ve created a guide to help you craft compelling social media content that resonates with your audience.
3 x Budget-Friendly DIY Marketing Tools for Small Businesses
We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.
Leveraging Online Platforms for Growth
We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.
Virtual Marketers' Monthly Mashup: September 2023
From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.
Virtual Marketer's Monthly Mashup: January 2024
This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.
The Do's and Don'ts of Social Media Marketing
Social media is a super powerful tool for successful marketing, offering endless opportunities to connect and promote, but understanding the do's and don'ts is essential for navigating this dynamic landscape.
Optimising your digital channels has never been so important.
As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.
How to Create Social Media Content For Your Business
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
Breaking Down the ins and outs of B2B Marketing
Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.
Getting the Marketing Fundamentals Right
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
A day in the life of a London based Virtual Marketer
Embarking on the quintessential 20-Something-Kiwi Rite Of Passage usually means booking a one-way flight to London, accepting the fact that you must now call chips “crisps” and waving goodbye to your old life.
Is Canva replacing Graphic Designers?
The graphic design tool Canva has revolutionised the marketing world, particularly for social media marketers, since it hit the mainstream a few years ago. It was founded by Australian Melanie Perkins who spotted a business opportunity when she realised how frustrating it was to learn how to use existing graphic design software.
What is Affiliate Marketing in Digital Marketing? Everything to know
It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?
What is an influencer?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
How to use Instagram Stories to market your business
Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.
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