Industry Updates

10

 minutes

Grow Your Business

We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment. 

10

 minutes

Grow Your Business

We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).

7

 minutes

Grow Your Business

In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?

12

 minutes

Marketing 101

For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.

5

 minutes

Grow Your Business

The days of generic campaigns, vanity-driven content, and “because we’ve always done it this way” strategies are numbered. What’s replacing them? Bold storytelling, strategies that actually drive business outcomes, and a powerful partnership between humans and AI, all built around delivering real value for the customer.

4

 minutes

Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.

3

 minutes

Marketing Careers

It’s a tough time out there for job hunters, and it can feel challenging to know how to stand out in the crowd. So how about creating a marketing portfolio to showcase your work? Not sure what this is or how to do it? Never fear, we’ve broken it down for you into some tidy steps.

3

 minutes

Marketing 101

In the world of digital marketing, professional development is crucial. These five free courses provide essential knowledge, keeping you up-to-date and competitive in analytics, advertising, inbound strategies, content creation, social media trends, and SEO research. Investing in these online learning programmes is an investment in your marketing success.

3

 minutes

Marketing Careers

Discover how AI is revolutionising marketing, from enhancing customer insights and personalising experiences at scale to optimising campaigns and automating tasks, making AI skills an essential asset for every marketing professional.

3

 minutes

Marketing 101

We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!

5

 minutes

Marketing Careers

Marketing is exciting right? When someone asks you what you do and you say “marketing” there’s no doubt a glossy visualisation comes to mind. It’s an industry of big ideas, crunchy data, voice, brand, impact, and metrics – and there’s a really excellent career path laid out for those who choose to accept the quest. Whether you're just starting out or eyeing the top spot, we’re exploring the journey from entry-level roles to executive positions, highlighting key milestones, skills, and strategies for climbing the marketing career ladder. Let’s jump on!

10

 minutes

Grow Your Business

Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?

10

 minutes

Grow Your Business

In today’s digital-first world, every business—from start-ups and solo founders to scaling SMEs—wants to get more value out of their marketing. But there’s always the same challenge: limited time, limited budget, and big goals.

7

 minutes

Marketing Careers

Here is a guide to the best marketing manager interview questions to ask a potential employee. It explains why these questions are important and gives sample answers to help you evaluate candidates.

5

 minutes

Marketing 101

Unlike global agencies, an NZ digital agency can provide personalised service, adapting marketing strategies to the evolving local digital environment.

10

 minutes

Marketing 101

When economic uncertainty strikes, marketing budgets are often the first to be cut. However, scaling back your marketing efforts can do more harm than good. Businesses that focus on keeping customers during tough times stay stable. They also set themselves up for long-term success.

5

 minutes

Grow Your Business

Time to tighten your marketing budget belt? By auditing your current subscriptions, prioritising essential tools, and maximising their utilisation, you can significantly reduce costs without sacrificing effectiveness. Read on for our thoughts on the good tools to use and how to regularly assess which ones you still need.

5

 minutes

Grow Your Business

‍TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, we wrote this blog on the 15th, we understand that if TikTok don’t sell their US operation it will be banned in the states.

3

 minutes

Marketing Careers

We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.

4

 minutes

Marketing 101

Hey there, fellow digital marketers! It’s been a year all right… Let's dive into what's been hot and what's not in the ever-evolving world of digital marketing in 2023.

3

 minutes

Marketing Careers

We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.

3

 minutes

Marketing Careers

I have made a conscious decision to remain on the tools in my marketing career, irrespective of the level of role I have. This decision was the right one and was reinforced by my experience when I returned to the digital marketing landscape after taking four years away to have our children. It genuinely felt like a quantum shift in just four years, so many new tools and processes - AND acronyms. I also had the gender pay gap to tackle, but that’s for another blog!

8

 minutes

Marketing 101

It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?

10

 minutes

Templates

Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.

8

 minutes

Grow Your Business

Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.

3

 minutes

Grow Your Business

Our Founder and Chief Client Officer, Fran, shares her experience starting her marketing career again after having her family, and how you can do this too.

8

 minutes

Grow Your Business

Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.