Industry Updates

3

 minutes

Marketing Careers

Try and fit a bit of learning into your week with these marketing podcasts, from the humanity in marketing to increasing website traffic, and everything in between.

12

 minutes

Marketing 101

For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.

10

 minutes

Grow Your Business

We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).

10

 minutes

Grow Your Business

We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment. 

5

 minutes

Marketing Careers

Marketing is exciting right? When someone asks you what you do and you say “marketing” there’s no doubt a glossy visualisation comes to mind. It’s an industry of big ideas, crunchy data, voice, brand, impact, and metrics – and there’s a really excellent career path laid out for those who choose to accept the quest. Whether you're just starting out or eyeing the top spot, we’re exploring the journey from entry-level roles to executive positions, highlighting key milestones, skills, and strategies for climbing the marketing career ladder. Let’s jump on!

4

 minutes

Marketing 101

This month's Mashup includes YouTube's ad-blocker bypass, LinkedIn's algorithm changes, Google's latest spam update, evolving influencer marketing trends, and Shopify's expanded AI tool suite.

4

 minutes

Marketing 101

This month's Mashup includes Google's new AI-driven shopping ads, Netflix's rapid growth in ad-supported users and new programmatic partnerships, scrutiny over Google's AI Overview errors, LinkedIn's dominance in organic traffic growth, and TikTok's significant impact on boosting cinema ticket sales.

4

 minutes

Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.

4

 minutes

Marketing 101

This month we cover LinkedIn's venture into short-form videos, Google's advanced Marketing Mix Modelling tool Meridian, Meta's integration of an AI chatbot across its platforms, a study revealing how good we are at distinguishing AI-generated content, and optimal YouTube posting times.

3

 minutes

Marketing Careers

We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.

3

 minutes

Marketing 101

This month we're talking about some significant digital marketing shifts, including the rise of AI-generated videos, Google's comprehensive core update, Meta's advertising enhancements, changes in Gen Z's search preferences, and the implications of a potential TikTok ban in the US.

3

 minutes

Marketing 101

We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!

4

 minutes

Marketing 101

Learn about the untapped potential of Gen X for marketers, Meta and TikTok considering ad-free subscriptions, and the impact of Google's 'Helpful Content Update' on SEO-reliant sites. Meta's 'broadcast channels' aim to boost user engagement, and Google is testing generative AI image creation with safeguards. It's been a busy month!

5

 minutes

Marketing 101

From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.

3

 minutes

Marketing 101

We've covering the latest numbers from X, a new in-app purchase partnership between Meta and Amazon, Chat GPT's latest update, Net-Zero goals for the ad industry and Google's latest review-based content update. Let's get into it.

3

 minutes

Marketing 101

We've got updates from Google, who is turning 25, new visibility for Collaborative Articles from LinkedIn, business help from TikTok and advice for planning for the demise of cookies... Here we go.

4

 minutes

Marketing 101

This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.

3

 minutes

Marketing 101

This month we're looking into the significant impact of Super Bowl LVIII in advertising and social media, Pinterest's growth, the formation of an ethical AI coalition by tech giants, and new analytical tools from YouTube and Meta to innovate and enhance digital marketing strategies.

3

 minutes

Marketing Careers

Discover how AI is revolutionising marketing, from enhancing customer insights and personalising experiences at scale to optimising campaigns and automating tasks, making AI skills an essential asset for every marketing professional.

3

 minutes

Marketing 101

Explore the exciting digital marketing tools of 2024, including AI-powered content creation, predictive analytics, conversational marketing, AR advertising, and more, to optimise campaigns, enhance engagement, and drive success in a privacy-conscious digital landscape.

4

 minutes

Marketing 101

We've compiled a comprehensive guide to the most useful marketing events and conferences in New Zealand throughout the year. Whether you're a seasoned professional or just starting in the field, these gatherings promise to be a gateway to invaluable industry insights, networking opportunities, and a bit of fun too!

3

 minutes

Marketing Careers

I have made a conscious decision to remain on the tools in my marketing career, irrespective of the level of role I have. This decision was the right one and was reinforced by my experience when I returned to the digital marketing landscape after taking four years away to have our children. It genuinely felt like a quantum shift in just four years, so many new tools and processes - AND acronyms. I also had the gender pay gap to tackle, but that’s for another blog!

4

 minutes

Marketing 101

Hey there, fellow digital marketers! It’s been a year all right… Let's dive into what's been hot and what's not in the ever-evolving world of digital marketing in 2023.

3

 minutes

Marketing Careers

It’s a tough time out there for job hunters, and it can feel challenging to know how to stand out in the crowd. So how about creating a marketing portfolio to showcase your work? Not sure what this is or how to do it? Never fear, we’ve broken it down for you into some tidy steps.

3

 minutes

Marketing 101

In the world of digital marketing, professional development is crucial. These five free courses provide essential knowledge, keeping you up-to-date and competitive in analytics, advertising, inbound strategies, content creation, social media trends, and SEO research. Investing in these online learning programmes is an investment in your marketing success.

3

 minutes

Marketing Careers

We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.

3

 minutes

Grow Your Business

This article got me thinking in the lead up to International Women’s Day - but it’s missing some crucial data. Who typically has the soft skills in today’s workforce? Is it the recent graduates or the end of career employees? Does age or gender typically skew someone’s ability to rate well in soft skills? Or is it completely dependent on personality and individual EQ?

3

 minutes

Grow Your Business

This coming weekend, we celebrate International Women’s Day (IWD) #EachforEqual. A global celebration of the social, economic, cultural and political achievements of women, and an opportunity to accelerate women’s equality all over the world.

3

 minutes

Grow Your Business

“Virtual” employment gives you the ability to hire a specialist to come into your business as a fresh set of eyes and help you with specific tasks, goals or just to keep you on track without committing to hiring a permanent employee! It’s a win, win … win.

5

 minutes

Grow Your Business

Businesses the world over have had some enforced downtime over the past few weeks to consider the future of their business: the way they’ve traditionally operated, the potential for pivoting their business model, and whether they’ll return to the status quo as they reopen.

5

 minutes

Grow Your Business

I’m calling BS on the amount of advice I’m seeing in my social media feed about ‘working from home’ and how to arrange my workspace so the ‘feng shui’ is awesome and I get as much natural light as possible in order to get my creative juices flowing.

4

 minutes

Grow Your Business

So relieved that they could stay home and recover and I could mind them, shuffle a few meetings, charge their iPads (they’re 7 and 10 so it’s easier these days), handover anything urgent to my business partner Martina and team and essentially be there for my family.

3

 minutes

Grow Your Business

Embarking on the quintessential 20-Something-Kiwi Rite Of Passage usually means booking a one-way flight to London, accepting the fact that you must now call chips “crisps” and waving goodbye to your old life.

3

 minutes

Grow Your Business

When I was a teenager I decided I wanted a job that involved wearing a suit and carrying a briefcase everyday - the obvious next step was a marketing degree.

8

 minutes

Grow Your Business

Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.

3

 minutes

Grow Your Business

Our Founder and Chief Client Officer, Fran, shares her experience starting her marketing career again after having her family, and how you can do this too.

8

 minutes

Grow Your Business

Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.

3

 minutes

Templates

Just some thoughts on free up-skilling and training for those who have their hours reduced or are currently in the market looking for their new marketing role - enjoy!

5

 minutes

Grow Your Business

2020. From amazing highs in the form of meeting some awesome new clients and continuing to work with existing great clients, to the lows of having to say goodbye to some. 2020 has clearly represented challenges for every business. End of.

5

 minutes

Grow Your Business

What's important in a brand to a 13 year old Kiwi

10

 minutes

Templates

Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.

22

 minutes

Marketing 101

In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.

15

 minutes

Grow Your Business

Working from home? We've got some tips for you! Fran sat down to chat with Emma Bell-Norris, Brand and Marketing Manager for Europlan, one of New Zealand's leading suppliers of commercial furniture. They chat about how to set up a productive workspace at home and share work from home tips.

8

 minutes

Marketing 101

It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?

10

 minutes

Grow Your Business

Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.

7

 minutes

Grow Your Business

In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?

3

 minutes

Marketing 101

I recently attended Ad World 2023 and it felt like near perfect timing for some inspiring speakers to dive into some of the complexities facing marketers of today. From recession-proofing ad spend to the good shining through in a world of AI, here are a few of my highlights from the online event.