Marketing Strategy – A Guide & Examples
What Makes a Marketing Strategy Work? There’s no one-size-fits-all approach, but here are the key ingredients that make up a strong marketing strategy.
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How to Future-Proof Your Marketing Career
I have made a conscious decision to remain on the tools in my marketing career, irrespective of the level of role I have. This decision was the right one and was reinforced by my experience when I returned to the digital marketing landscape after taking four years away to have our children. It genuinely felt like a quantum shift in just four years, so many new tools and processes - AND acronyms. I also had the gender pay gap to tackle, but that’s for another blog!
Our Take on Ad World 2023
I recently attended Ad World 2023 and it felt like near perfect timing for some inspiring speakers to dive into some of the complexities facing marketers of today. From recession-proofing ad spend to the good shining through in a world of AI, here are a few of my highlights from the online event.
3 Keys to Startup Marketing Success
There's a lot to think about when it comes to starting a new business. So we've broken down the three key marketing elements to help your startup achieve success.
Writing Blogs with ChatGPT
We're hearing a lot about ChatGPT at the moment – but what does this mean for content writing and SEO? We explore all the ways ChatGPT can be your blog-writing buddy, as well as the human aspects this impressive AI tool can't quite replicate... yet.
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
Find yourself a marketing mentor
Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.
5 Reasons Startups Shouldn't Hire A Full-Time Chief Marketing Officer
As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next…
How to Create Social Media Content For Your Business
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
How do I estimate a startup marketing budget?
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.
Is it better to invest in SEO or in running ads on Google?
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
How to use Instagram Stories to market your business
Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.
What is an influencer?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
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