Marketing Explained.

7

 minutes

Marketing 101

Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.

4

 minutes

Marketing 101

This month's Mashup includes YouTube's ad-blocker bypass, LinkedIn's algorithm changes, Google's latest spam update, evolving influencer marketing trends, and Shopify's expanded AI tool suite.

3

 minutes

Grow Your Business

A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.

4

 minutes

Marketing 101

We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.

4

 minutes

Marketing 101

This month's Mashup includes Google's new AI-driven shopping ads, Netflix's rapid growth in ad-supported users and new programmatic partnerships, scrutiny over Google's AI Overview errors, LinkedIn's dominance in organic traffic growth, and TikTok's significant impact on boosting cinema ticket sales.

4

 minutes

Grow Your Business

We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.

4

 minutes

Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.

3

 minutes

Marketing 101

Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.

5

 minutes

Marketing 101

Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.

4

 minutes

Marketing 101

This month we cover LinkedIn's venture into short-form videos, Google's advanced Marketing Mix Modelling tool Meridian, Meta's integration of an AI chatbot across its platforms, a study revealing how good we are at distinguishing AI-generated content, and optimal YouTube posting times.

4

 minutes

Grow Your Business

We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.

3

 minutes

Marketing Careers

We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.