Marketing Explained.

3

 minutes

Marketing 101

This month we're talking about some significant digital marketing shifts, including the rise of AI-generated videos, Google's comprehensive core update, Meta's advertising enhancements, changes in Gen Z's search preferences, and the implications of a potential TikTok ban in the US.

3

 minutes

Grow Your Business

We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.

3

 minutes

Marketing Careers

Try and fit a bit of learning into your week with these marketing podcasts, from the humanity in marketing to increasing website traffic, and everything in between.

3

 minutes

Marketing 101

We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!

3

 minutes

Marketing 101

This month we're looking into the significant impact of Super Bowl LVIII in advertising and social media, Pinterest's growth, the formation of an ethical AI coalition by tech giants, and new analytical tools from YouTube and Meta to innovate and enhance digital marketing strategies.

3

 minutes

Grow Your Business

Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.

3

 minutes

Marketing Careers

Discover how AI is revolutionising marketing, from enhancing customer insights and personalising experiences at scale to optimising campaigns and automating tasks, making AI skills an essential asset for every marketing professional.

3

 minutes

Marketing 101

Explore the exciting digital marketing tools of 2024, including AI-powered content creation, predictive analytics, conversational marketing, AR advertising, and more, to optimise campaigns, enhance engagement, and drive success in a privacy-conscious digital landscape.

4

 minutes

Marketing 101

This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.

3

 minutes

Grow Your Business

Social media is a super powerful tool for successful marketing, offering endless opportunities to connect and promote, but understanding the do's and don'ts is essential for navigating this dynamic landscape.

4

 minutes

Marketing 101

We've compiled a comprehensive guide to the most useful marketing events and conferences in New Zealand throughout the year. Whether you're a seasoned professional or just starting in the field, these gatherings promise to be a gateway to invaluable industry insights, networking opportunities, and a bit of fun too!

3

 minutes

Marketing 101

We've got updates from Google, who is turning 25, new visibility for Collaborative Articles from LinkedIn, business help from TikTok and advice for planning for the demise of cookies... Here we go.