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Marketing Strategy & Activity Audit Report
Unlock your marketing potential
Popular advantages:
Analysis of your current marketing strategy
Analysis of competitor marketing activity
Implementation Plan
Unlock your marketing potential
Popular advantages:
Analysis of your current marketing strategy
Analysis of competitor marketing activity
Implementation Plan
In today's digital marketing space, the need for dynamic and effective marketing activities is more critical than ever. However, without a clear understanding of your current marketing efforts, strengths, weaknesses, and impact, it’s challenging to optimise and steer existing strategies towards measurable success.
This is where our comprehensive Marketing Audit service steps in. We've designed this service to give you the insights and tools necessary to compete and lead in your industry by sense checking, and providing recommendations on your existing marketing plan and efforts.
At Virtual Marketers, we specialise in transforming marketing strategies by providing deep, actionable insights that drive growth and improve ROI. Our marketing audits delve into every area of your marketing efforts — from digital marketing campaigns, content and blog posts, current marketing budget, your market share and your customer engagement efforts —identifying opportunities and remedy inefficiencies that might be holding you back.
Partnering with us means working together towards providing clarity on your existing results, and ensuring you’re capitalising on your competitive advantage.
We provide you with a detailed marketing plan and roadmap based on data analysis, enabling you to make informed decisions that will help you grow your business. Let us help you harness the full potential of your marketing investments with a refinement of your existing strategy that’s not only reactive but proactively aligns with future trends and customer expectations in your market.
When one of our Senior Marketers conducts a marketing audit we follow a process that evaluates the effectiveness of your marketing strategies and efforts to promote your products or services.
Our marketing audit recommendations final report serves as a roadmap for improving marketing effectiveness, aligning your current and long term marketing activities with business goals.
After conducting a thorough marketing audit, our report provides actionable insights and recommendations to improve your company’s existing marketing efforts.
Market Analysis: We provide insights on the current market conditions, including trends, customer behaviour, and market dynamics.
Competitor Analysis: We give an overview of your key competitors’ marketing activity, their strengths, weaknesses, and their market positioning and messaging.
Internal Marketing Analysis: We also evaluate your internal marketing resources, capabilities, alongside your current digital marketing and advertising strategies.
Strengths: We can uncover areas where the marketing efforts are performing well for your business and align with your goals.
Weaknesses: We can identify aspects of your marketing strategy that are underperforming or misaligned with your company's objectives.
Opportunities: We can point out potential opportunities for expansion or improvement.
Threats: We will discuss challenges that could impact the effectiveness of your current marketing efforts.
Strategic: We then recommend changes or enhancements to your overall marketing strategy to better align with your business objectives. This can include re-defining your metrics for measuring the success of implemented recommendations.
Tactical: We will provide specific advice on marketing mix elements (products, price, place, promotion) including recommendations for marketing channels to adopt, campaigns to launch, or adjustments to your current activity. These can include social media platforms, PPC advertising and other methods to drive website traffic and awareness.
Operations: We will advise on improving or the addition of internal processes, resource allocation, or capabilities to support your marketing efforts. If these are not in-house, we can provide support with recruitment of a new marketer and/or an approach on working with us longer term with one of our affordable marketing teams packages.
Recommendations: We outline which recommendations should be done first based on their potential impact and cost.
Timeline: We provide a realistic timeline for implementing the recommendations so you can pick this up and own it in-house.
Resource Allocation: We'll recommend how your resources should be allocated to support the implementation of the recommendations.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them throughout the project, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
We work with you to make sure we know exactly what you want and need, and what other factors need to be considered when it comes to this project.
Now that you’ve met your person, and given us a good brief, we will develop a plan of action for your project. This plan will include a review of the process we’ll undertake, when we’ll need your input, and what success will look like.
The next thing is to give our team access to all the tools and accounts we’ll need to work on this fundamental – whether that’s just website access or access to your full brand kit, we’ll make sure we have it all sorted before we start. Then we’re ready to go!
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, and what sort of subscription would work best for you.
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“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”
Brand & Marketing Manager
“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”
Former Digital Mark. Specialist.
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”
Former Communications Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"
Co-Founder
"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."
Marketing Manager
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Marketing Coordinator
"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
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