An adaptable and user-friendly brand guideline document designed to create consistency and clarity.
Popular advantages:
A single reference document to create consistency for company-wide brand use,
A single reference and view of all brand logos, imagery and assets,
Identification of any gaps in your brand or assets for development.
Every brand needs consistency, it's how we stand out and build trust.
We can start with a classic guide including how to use your logo, colours, fonts, imagery and your overall brand mission - or go all out and include tone of voice, logo lock ups, collateral and event examples.
We'll help you align all your brand work in one, easy to use, document.
We often have this scenario happen when a client has developed and launched their business, experienced the highs and lows of the first few years and are now ready to document the brand due to the growth and requirements of sharing it wider. That's something we totally understand and can jump in and help with.
1-hour workshop with a senior marketer and brand specialist,
Audit of your use of your brand in existing website, digital platforms and collateral used by your company,
Up to 2 x rounds of iterations to the draft brand guide,
A digital copy (that can be printed) of your formal brand guide including tone, voice, personality, logo use, colour palette, fonts and usability instructions,
1-hour presentation of your new brand guide with you and your team.
Nothing excites us more than working with a new business or start up in the beginning phase of their new business, or an additional one. Our team of brand specialists excel in the area of launching new brands into the market - and have done so many times for our clients.
2-hour workshop with a senior marketer and brand specialist,
Competitor audit of their brands, messaging and online activity,
A brand recommendation for logo, colour palette, fonts, tone, voice, personality and imagery from a senior brand and design team,
Up to 2 x rounds of iterations to the draft brand recommendation,
A digital copy (that can be printed) of your new brand guide including tone, voice, personality, logo use, colour palette, fonts and usability instructions,
1-hour presentation of your new brand guide with you and your team.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them throughout the project, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
We work with you to make sure we know exactly what you want and need, and what other factors need to be considered when it comes to this project.
Now that you’ve met your person, and given us a good brief, we will develop a plan of action for your project. This plan will include a review of the process we’ll undertake, when we’ll need your input, and what success will look like.
The next thing is to give our team access to all the tools and accounts we’ll need to work on this fundamental – whether that’s just website access or access to your full brand kit, we’ll make sure we have it all sorted before we start. Then we’re ready to go!
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, and what sort of subscription would work best for you.
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Former Digital Mark. Specialist.
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Former Communications Manager
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Marketing Coordinator
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Executive Director
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"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
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