We’ve been working with Summer of Tech since June 2021 to provide marketing support and mentoring to their junior marketer.
Summer of Tech bridge the gap between learning and earning by making it easy and attractive for NZ employers to hire junior talent - from web developers, to data analysts, digital marketers and UX designers.
Approach
Summer of Tech hire and develop junior talent themselves and had a marketing intern working for them that needed ongoing mentoring and support - enter Virtual Marketers!
Our experienced team are pros at stepping into a business and making their marketing work for them. We worked with Summer of Tech’s junior marketer to put structure and processes in place to execute their BAU marketing functions: social media, email marketing, blog creation, and monthly reporting. Recommending and implementing the right tools and platforms to reach their marketing objectives was another way we’ve added value throughout our relationship
"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Yana Brewster, Marketing and UX Executive
Solution
Our mentoring approach ensures we support the wider team when developing their business strategy, and fine tuning their marketing strategy. At a practical level, we provide daily support in the form of regular check-ins, training, copy review and editing and general guidance. We essentially offer an on-call marketing service. Summer of Tech dial up our services during their peak workflow months and dial us back during their downtime. Importantly, we’ve established a working relationship where we are considered a trusted marketing partner: for both the mentorship of junior marketers and for strategic advice when one of the co-CEOs needs to sense check a new direction or marketing question.
Key Outcomes:
- Winner at Hi Tech Awards 2022 for the Best Contribution to the NZ Tech Sector
- 48.8% increase in social media referral traffic 2022
- 42.5% increase in LinkedIn followers in 2022
- 697.5% increase in LinkedIn impressions in 2022
"We’ve been working with Virtual Marketers for the last two years. Alana from Virtual Marketers was effectively one of our team. The close working relationship enabled us to collaborate on key strategic initiatives including shared marketing for partners and crafting value proposition for Hi-Tech awards submission, as well as oversight of weekly comms to our students and employers.
Alana has also been the primary mentor for our junior marketing intern. She has been able to provide context, process and mentoring to enable the accelerated development of our intern.
As a charity it’s been essential that we can dial up and dial down our engagement with Virtual Marketers to help meet our business outcomes. We appreciate the flexibility that enables us to punch above our weight"
John Clegg, Co-CEO
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