The State of TikTok in America: What’s Happening and What It Means for Businesses
TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, as of writing this blog, we understand that if TikTok don’t sell their US operation it will be banned in the states.
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The State of TikTok in America: What’s Happening and What It Means for Businesses
TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, as of writing this blog, we understand that if TikTok don’t sell their US operation it will be banned in the states.
Is Your Website Performance Hurting Your Business?
Your website is more than just an online placeholder; it’s the face of your business or shopfront of your store. Every business owner or manager should ask themselves regularly: is our website working for us, or against us?
2025 SME Marketing Strategy Ideas
In 2025, SMEs can thrive by embracing innovative strategies like AI-driven personalisation, interactive video marketing, social commerce, and partnerships with micro-influencers to build authentic customer connections.
Why we bother to be a 'best' place to work continued.
We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment.
The Importance of Branding in Marketing
Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth.
Can organic social media still get results?
Do You Need to Spend Money to Get Your Social Media Posts Seen on Facebook (Meta) and Instagram?
From Entry-Level to Executive – A Career Path Exploration in Marketing
Marketing is exciting right? When someone asks you what you do and you say “marketing” there’s no doubt a glossy visualisation comes to mind. It’s an industry of big ideas, crunchy data, voice, brand, impact, and metrics – and there’s a really excellent career path laid out for those who choose to accept the quest. Whether you're just starting out or eyeing the top spot, we’re exploring the journey from entry-level roles to executive positions, highlighting key milestones, skills, and strategies for climbing the marketing career ladder. Let’s jump on!
Your Guide to Best Practice Email Marketing
You may not believe it, but we’ve seen the data, and email marketing remains one of the most powerful tools at the disposal of a marketer. It allows businesses to reach their audience directly (right to where they’re sitting), deliver personalised content, and build lasting relationships. However, with inboxes overflowing with promotional messages (hello mass delete every morning!) standing out requires more than just crafting a catchy subject line. Here’s a guide to email marketing best practices that will help you create impactful campaigns, engage your audience, and drive results.
The 10 Marketing Podcasts You Should be Listening to in 2024
Try and fit a bit of learning into your week with these marketing podcasts, from the humanity in marketing to increasing website traffic, and everything in between.
Why Professional Services firms should outsource marketing
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
Why we bother to be a 'best' place to work
We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).
Guide: Growing Your Business Through Google Ads
Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.
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