What’s a digital marketer?
Aren’t marketers all the same?
“The key difference to spotting a digital marketer from the rest is if they have a clear understanding of the metrics, analytics, conversion measures and tools required to ensure any digital marketing campaign is set up to succeed.
They’re what I call rare.”
It can be hard to spot an authentic digital marketer when interviewing one as marketing is full of confusing acronyms, metrics and big words. I have literally sat in interviews and googled some terms that have been mentioned to make sense of what is being said - often it’s a new term created to replace a more simple and easy to understand one.
I cut my teeth in the radio and agency space so got the awesome experience of building large scale campaigns across many media providers. I then moved into the digital marketing space in the past 8 years because essentially that’s the majority of the marketing done nowadays and it was really challenging and fascinating to learn.
It’s also appealing, as when done effectively, you can reduce your cost to acquire new customers and let your good digital presence speak for itself.
The key difference to spotting a digital marketer from the rest is if they have a clear understanding of the metrics, analytics, conversion measures and tools required to ensure any digital marketing campaign is set up to succeed.
They’re what I call rare.
Marketers who have had experience across all sections of marketing, from brand building, content creation, above the line campaign creation, digital media buying to all forms of media.
Where a digital marketer shines is in the detail and data and making sense of it for their wider business teams.
The skills you need to enable your business to grow in the online space, are analytics, a sound understanding of media in this space and results you should achieve from your investments, attribution modelling i.e. often it’ll take your prospective clients several touchpoints to take the action you want so a good digital marketer will be able to identify the right mix and dial up and down your efforts based on results.
A digital marketer is also skilled in content creation on the fly. Post something online and it’s out there and forgotten in seconds as the feed scrolls up their screen. Content needs to be super sticky. A good digital marketer knows why your audience would care about what you’re saying and create content based on this.
A common term a good digital marketer would consider when spending any time whatsoever on creative is ‘why would I care, why would I share’.