Mike - Virtual Data & Media Manager
Mike has 10+ years experience in Digital Marketing. He now mainly focuses on optimising Google Analytics and Adwords and is a whiz on the inner workings of the Google Display Network.
His favourite thing about Digital Marketing is that everything is measurable - there is no hiding the numbers: “seeing what is and isn't working is the key to making better use of the budgets we are given”.
Mike has worked as the in-house 'digital guy' for corporates in Auckland and London but has now transitioned to being the 'go-to guy' for various agencies and businesses around the world, currently living in Spain while working with Virtual Marketers and their awesome clients!
Mike’s the perfect person to help better understand what is happening for your business in the digital space and how they can better reach your online goals.
Find out more about Mike here!
Ritsa -
Virtual Marketing Manager
An experienced digital specialist, with experience in through-the-line marketing, operations and comms.
My strong strategic skills have been proven with senior management roles such as Head of Digital and Principal Advisor roles.
My passion for marketing and digital strategy, and managing complex stakeholder relationships and cross-functional teams, ensure seamless project management and implementation in the companies I work for.
I particularly enjoy the analytical side my roles, and delivering measurable results.
With experience working for government agencies, financial services and corporates, I like to balance this with volunteer work for the Summer of Biz programme.
Fraser -
Virtual CRO & Media Manager
Since 2011 I have refined and perfected my craft as a digital marketing specialist.
Working in both advertising and media agencies and in-house (client-side), I have been able to develop and execute on strategies for businesses successfully across many industries including insurance, tourism, health and wellness, not-for-profit, SaaS (technology), e-commerce and education.
I’ve also been lucky enough to help my clients grow in various countries, including NZ, UK, US and Australia.
I’m your classic “T-shaped” digital marketer with skills and experience across the spectrum and have landed on a specialising in CRO (Conversion Rate Optimisation). This is where I get to combine my passion for user experience (UX), design, data, analytics and experimentation to enable businesses to understand their users, including how they behave, and how to mine the value.
I take great personal satisfaction from working with people and businesses who are on a mission to make a change for the better,
and who care deeply about the solution they’re providing for their users.
As with any business, value is at the core and realising what that is where I step in to offer my experience and expertise.
I love helping our clients at Virtual Marketers, realise value and helping grow their businesses online.
Find out more about Fraser here!
Gina -
Virtual Lead Brand Designer, Editor & Writer
Gina has more than 10 years’ experience working as a graphic designer for clients ranging from large corporates to small business start-ups.
Along with a degree in English and a background in marketing, she provides full-stack skills in the areas of design, branding and marketing.
A creator down to her bones, Gina’s enthusiastic about her work, adding energy and positivity to every project.
Having always dreamed of a role involving direct engagement and delivering customer satisfaction, she reckons she has the best job in the world.
Find out more about Gina here!
Jessica -
Virtual Marketing Executive
After falling in love with Marketing while studying Tourism, Jessica’s career in the industry took off. From advertising to creative agency work and years of brewing campaign ideas (her favourite part of the job by the way) Jessica knows a thing or two about making Marketing magic happen.
Jessica juggles her time between the awesome marketing she does for our clients, parenting her young son and running her own business, “BOXY Mumma” (a monthly subscription service to lifestyle products, designed to help Kiwi Mums treat themselves). It’s no wonder her daily motto is “but first, coffee”.
Hannah -
Virtual Administration Manager
I am currently inching my way back into my career after enjoying spending the last 3 years at home with my two delightful young children. During this time, because of my love of a good administrative task, I've become an active member of our local playcentre and have recently become their Co-President.
In my previous life, before children, I held wonderful and challenging roles at Wellington Rugby, Wellington Zoo and Trade Me doing a variety of administration activities including Commercial Admin, Executive Assistant to CE and Board and Office Manager.
I'm loving working with the team at Virtual Marketers to deliver all of their administrative needs to enable our clients to have a seamless experience with us.
Find out more about Hannah here!
Christie -
Virtual Digital Marketing Executive
A true marketing all-rounder with a passion for website development, design and automation.
I am an experienced marketer in campaign planning, implementation & analysis, digital & print advertisement, email marketing, social media, branding, content writing, graphic design and event planning & management.
I love a variety of different tasks, and solving marketing challenges for my clients. I am results driven and growth motivated. A key motivation in my role as a marketer is to be able to bring in leads and revenue – the ultimate goal for any of our clients. Originally from Hong Kong, I also read, write and speak fluent Cantonese, Mandarin as well as English.
Find out more about Christie here!
Alex - Virtual Marketing Executive
With consumer marketing experience in New Zealand and Los Angeles, working with businesses like iHeartMedia and Shake Shack - Alex is certainly a knowledgeable and exciting asset to the team!
Now based in Wellington, he's bringing his insights to Virtual Marketers clients, including first-hand knowledge of growing a business through Digital Marketing "it's a game of strategy, not just cranking out day-to-day content."
If you're looking to save time while achieving your business goals using Agile Digital Marketing tactics, Alex is your guy!
Find out more about Alex here
Emily - Virtual Brand Designer
Emily is a designer and illustrator with a passion for nature, history, and making things with her hands.
Graphic design is a gateway to multiple industries and subjects, this diversity is one of the aspects of her work that Emily likes most. She enjoys working in the environmental, science and e-learning spheres in particular.
Lara - Virtual Marketing Manager
Lara is a marketer and writer passionate about the power of words to create positive change!
She has close to twenty years experience in developing and implementing marketing and communications strategies using a range of tactics.
Throughout her career, Lara has coordinated high-profile campaigns, reaching a wide range of audiences and also has strong national and international media experience.
Lauren -
Virtual Marketing Executive
Having studied in Wellington, returned to her home town of Christchurch to work in the hotel industry and kicked off her virtual marketing career, our jetsetting Marketing Exec currently calls London home. But Lauren still finds time to get her virtual marketing on, in and around her PR and Comms role for a boutique London hotel.
With a range of marketing experience from within the entertainment, tech and hotel industries, Lauren's favourite part of the job is getting creative with their content requirements and learning all about new audiences - "figuring out what makes them tick!"
Laura-mae - Virtual Marketing Executive
Joining our Virtual Marketing ranks fresh out of Victoria University, newly capped Laura-mae is ready to hit the ground running!
This Marketing and Management grad hails from the South Island town of Golden Bay, where she describes a childhood of horseback riding along the beach at sunset, hiking to great peaks and competing in local music competitions. Dreamy!
Since then, her hobbies have expanded slightly - she now also enjoys building websites and helping curate businesses appearance. "I'm interested in finding the best target audiences for businesses, from their geographic location right through to their psychographics."
Cheryl - Virtual UX Designer
The UK’s loss was our gain when Cheryl left Brighton to bring her skills to New Zealand.
“I love working with all the people - that's clients, customers and users. Side-by-side or using the right technology and tools for remote collaboration.”
Previously leading Design and UX teams for a market-leading software, in multiple languages, with clients in 14 countries, Cheryl is no stranger to a challenge!
Roxy - Virtual UX and Brand Designer
Roxy is a creative problem solve with a passion for making life better for people through human-centred design and clear communication! She brings with her vast experience in doing just that, recently completing her 4 year stint as Head of Design at Trade Me.
Out of work, she’s a fan of BBQed asparagus (with lots of butter), discovering new street art around Wellington and working her way through her list of podcasts.
Marie -
Virtual Marketing Executive
Moving from Amsterdam to Wellington this January to challenge herself, Marie is a great match for the ambitious business goals of Virtual Marketers this year.
With a Master's degree in International Business in France, she was a Sales Export Manager for a Dutch company. In this role, she developed the organisation’s business in the French market by creating prospects, setting up campaigns and negotiating contracts. She managed her own strategies, projects, meetings, public speaking and events throughout Europe.
She has 4+ years experience in the fields of International Marketing & Business Development Strategy. With strong interpersonal and communication skills, an entrepreneurial spirit and proactive nature, she speaks English, French and Spanish !
Marie is full of energy, a keen traveler and also plays rugby. She is passionate about the environment and art in all its forms.
Katy - Virtual Marketing Manager
A seasoned professional with more than 17 years’ experience, Katy’s career spans all aspects of marketing and communications, but before this, she wrote and published a novel!
Nowadays, Katy loves being able to work with an organisation to find and tell their own most meaningful, purposeful story and then to bring consumers on the journey.
“My role in my working life has always been pretty simple and clear to me: I’m here to help organisations find and tell their best story.”
Sarah - Virtual Product Manager
A champion of clear communication, good data, and authenticity, Sarah brings to the team years of experience working in digital and software product management at companies like Amazon!
“Working on product strategy is my happy place and I bring a lot of joy to my work - defining market strategy and linking actions to goals.”
Alana - Virtual Marketing Manager and Copywriter
Alana has spent the last 15 years working for iconic kiwi brands including Mokopuna Merino, Mountain Buggy and Phil&Teds on a variety of marketing campaign assets including marketing strategy, websites and landing page review and creation, print advertising, brand messaging and copy.
A self-confessed data nerd, Alana loves any kind of marketing activity that can be measured and is experienced in reporting on ROI using a range of tools such as Google Analytics and Facebook Analytics.
Outside of work she’s spending time renovating her home, hanging with her kids and binge-watching the latest Netflix release.