A - Z
Here you'll find our A to Z quick reference guide of top questions and key benefits of using a Virtual Marketer
What are the benefits of hiring a "Virtual" employee over a regular one?
“Virtual” employment gives you the ability to hire a specialist to come into your business as a fresh set of eyes and help you with specific tasks, goals or just to keep you on track without committing to hiring a permanent employee! It’s a win win … win.
We see 5 clear reasons this works for a business:
- The business benefit of Virtual Marketers is that we are essentially “pay as you need and as you go”. You can be assured we keep track of the hours we work on your business, so you don’t have to and can notify you when your hours are almost used, and work with you to decide if you need more or re-prioritise.
- The outcome benefit is that because we’re not a permanent resource in your business, we work in a way that we come in and get the job done. We have set and clear objectives and timings and that’s what makes specialists in our profession thrive and keep motivated.
- The culture benefit is, our marketers are a fun, refreshing and confident addition to your workplace and come in with new ideas, additional experience and the ability to make your marketing work.
- The knowledge benefit is that because we have a large range of marketers in different locations, we can tap that pool of knowledge any time we need to. We all have strengths and experiences in a multitude of areas, so you’re not hiring one of us, you’re hiring our community of specialists.
- The ultimate benefit is, you don’t need to manage us. We agree a timeline and budget with you and work to this. We update you weekly on where the marketing projects are at and can add resource in specialist areas as and when we need to, rather than 5 days a week under-utilised.
What was she thinking?
Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.
I say courage had nothing to do with it, support and a plan was key for me.
I have compiled an account of how I approached going 'out on my own', the challenges of doing so and the benefits of being a Virtual Chief Marketing Officer.
What can Virtual Marketers offer me that other contractors or agencies can't?
It can be hard to find one person with all the skills for a certain job. Our collective skills, knowledge and experience of the creative and media landscape (in NZ and abroad), will help you develop a sound marketing strategy to move your business forward.
We pull together the right team of marketing specialists to suit your business as and when you need them. Our rates are competitive, we are independent of media or creative providers, and once you’re on board with us we’re dedicated to you for the hours and scope agreed without compromising our time or creative resources with other projects. Our marketers have often worked client and agency side, knowing how to negotiate the best fees, manage digital media targets and results, create the best creative executions and and manage timelines for your creative development requirements.
We’ve project managed website builds, refreshed and transformed strategy - see the rest of our available services here. We’re dedicated to maintaining access to the latest marketing tools and software so you know you’re getting the most innovative service in the industry!
I'm a SME, how do I know what marketing skills I need and afford?
Before we commence working in a business or organisation, we have assessed their needs, agreed our approach and confirmed their budget.
We'll then recruit/confirm the most suitable members of our team with the right skills and from there, you’ll start to see great planning and processes, and outcomes.
You can be assured that there will be no surprises in costs, results or outcomes.
I'm a SME, how do I know what marketing skills I need and afford?
Before we commence working in a business or organisation, we have assessed their needs, agreed our approach and confirmed their budget.
We'll then recruit/confirm the most suitable members of our team with the right skills and from there, you’ll start to see great planning and processes, and outcomes.
You can be assured that there will be no surprises in costs, results or outcomes.
Meet Martina.
With exciting recent changes in the Virtual Marketers Team, now seems like the perfect time to re-introduce you to Martina: Virtual Marketing Manager turned Director!
How do you match my business with a Marketer?
We’ve got a team of diverse talent, which is why we strive to fully understand your goals before we match your business to a Marketer that fits perfectly for your budget, business culture and marketing needs. It’s now common for one marketer to not be a specialist in all areas of marketing including media management, social media, digital advertising, analytics, SEO, SEM, user experience, brand management and project management.
We call on the resources you need as and when it’s needed. Don’t pay permanent rates for a skill you don’t need permanently.
How long do I need to contract a Virtual Marketer for?
The majority of our contracts are ongoing as it takes time to establish/improve your marketing efforts, and manage the ongoing execution of these.
We encourage a minimum 3 month period to enable us to get to know your business, set up the right processes and structures and demonstrate what our marketers can do.
However for specific campaigns and projects, we also facilitate fixed term contracts.
Let's talk $?
We like to set expectations up front - we offer agreed project fees or hourly rates because by working with an experienced digital marketer, this ensures you get the best possible return on your investment with outcome setting and sound strategies for your marketing activity, from the beginning.
Our business model is all about the efficiency and return on the time we spend working with our clients.
What are the benefits of using a 'virtual' resource?
It can just simply make sense to hire a specialist to come into your business in a short term or casual basis to help keep you on track without committing to hiring them as a permanent employee and incurring the costs and time required for that.
What’s a digital marketer? Aren’t marketers all the same?
Actually some marketers ARE both - like our team.
The key difference to spotting a digital marketer from the rest is if they have a clear understanding of the metrics, analytics, conversion measures and tools required to ensure any digital marketing campaign is set up to succeed.
Yeah that's all well and good - but why should we hire the Virtual Marketers Fran?
Good question - here’s why!
I like to know the time is being spent on my work and I'm getting value for money - how would I know that with someone who isn't in my office?
Why would I need 'digital' marketing?
The internet is the place any business in today’s age must have a presence in order to grow and be discovered by new clients. It’s simple - think about how you find a service or product you need - before you leave the house? On your phone? On Facebook? Through endorsements from peers on LinkedIn?